by Samim Saleh (Women's Hygiene & Campaigns Lead) & Rubbia A (Global Relief Trust Ambassador)

“Period poverty isn’t only about the inability to afford products; it is also about confronting the silence, shame and lack of education surrounding menstruation,” says Samim Saleh, Women’s Hygiene and Campaigns Lead.

Menstrual health and mental well-being are deeply connected, yet the stigma surrounding periods often leads to stress, anxiety, and feelings of shame. Period stigma can lead to social isolation, which affects self-esteem and increases the risk of mental health challenges. This stigma, reinforced by limited education and cultural misconceptions, creates an environment where women and girls feel shame for such a natural process.

The emotional toll is compounded for those facing period poverty. The inability to access menstrual products can lead to embarrassment, absenteeism from work or school, and feelings of inadequacy. This lack of access not only perpetuates inequality but also reinforces the notion that menstruation is a problem rather than a natural and beautiful part of life.

To truly address these issues, we need open conversations, better education, and real systemic change. There is a real need for safe spaces where women and girls – especially within Muslim communities – can share their experiences and seek support. Mental health interventions that include discussions about menstruation can also help break the cycle of shame and foster resilience.

The Global Relief Trust has taken a bold step in addressing period poverty through the CODE RED campaign.

CODE RED campaign is not just about providing menstrual products; it is a call to action to end the silence, shame, and inequality surrounding menstruation.

CODE RED aims to:

• Raise awareness: The campaign highlights the struggles faced by individuals affected by period poverty, emphasising the impact on education, employment, and social participation.
• Provide resources: By fundraising and advocating for free access to menstrual products, GRT ensures that no one is denied basic menstrual health support.
• Break stigma: Encouraging open dialogue and education, CODE RED fosters a culture of understanding and support.
• Community engagement: The initiative invites individuals, schools, and businesses to organise events and fundraisers, strengthening local and global efforts.
• Sustainable solutions: GRT champions the use of reusable pads, an eco-friendly and cost-effective way to address period poverty while reducing environmental waste.

The journey to menstrual equity requires collective effort. By engaging in open discussions, promoting education, and supporting initiatives like CODE RED, we can challenge the deep-rooted stigma and inequalities surrounding menstruation. 

This is not just a women’s issue; it is a societal issue that demands systemic change.

As we move forward, let us draw inspiration from our history, faith, and the resilience of women who have fought for dignity and equality. Together, we can create a world where menstruation is recognised for what it truly is – a natural, beautiful, and integral part of life.

CODE RED is taking the next step by breaking barriers and expanding access to sustainable reusable pads, helping to address period poverty both in the UK and abroad.

CODE RED Campaign | Led by Women, for Women